@SmarterRetailer by Shawn Harris
What you don’t know can hurt you, when it comes to building a winning cross-channel commerce strategy and implementing the core technology to unify sales channels. Many retailers have developed multiple sales channels in an effort to be everywhere the customer wants to shop. Although many operate these channels independently, customers view them [...]
“Omnichannel: The unification of a retailer’s multiple channels in to an operational and technical model that creates a singular and unified brand experience for customer and new business equity for the retailer. This new model, or omnichannel, integrates processes and decisions that support a unified view of brand merchandise, customer and promotional activities, and for [...]
With all of the excitement around eCommerce, mCommerce, and sCommerce one can easily lose site of what’s core. Fact is; the store, is the core. Retailers state that non-stores sales are a small percentage of overall business, and that POS remains king. What’s for certain though is that the other commerces have gained significant traction [...]
As a retailer, if you measure your growth in terms of Gross Merchandise Value (GMV), finding ways to sell more product or increase the value of the products you are selling can be a challenge. The key for marketplaces and retailers is to maintain relevancy throughout the customer’s purchase life-cycle [Research < -> Browse -> [...]
There are five essential insights to cross-channel success. The insights and recommendations can empower retailers and manufacturers to deliver a more holistic brand experience across all channels. Real advantage and value are created by implementing a cross-channel commerce strategy and the technology platform enabling this game-changer.
I sit here in a Social Media seminar at MIT Sloan School. The depth of discussion on the topic is far deeper and complex than I’ve heard via any other exchange. It made me wonder, are retailers taking it this seriously? Is there a method behind the tweets, follows, and responses? Are we past interns [...]
I have often seen the term “Enterprise Commerce Architecture” to describe a Solutions Architect’s work or Systems Architect’s work, both mostly from a technical perspective. Fact is, an Enterprise Commerce Architect’s view is more holistic covering a number of domains, which surely includes systems and solutions, but also includes business architecture, customer experience, data architecture, [...]
The advantages that result from a good cross-channel commerce architecture bring important business benefits, which are clearly visible in the net profit or loss of your company:
Too often, retailers believe that consumers, especially in this economy, are unanimously attracted by discounts. Fact is, consumers choose to shop with a particular retailer because at that point in time, at that point of sale, there is a relevancy match made. With consumers being more product educated than ever, crossing all available [...]
